Ping wc

Just wondering what is up with wc?

I am now at 306 ping. I started at 230 6months agos on west coast I believe, I was 270 before the release of the UK first server, now when I log onto wc im at 306? Lol, nothing is wrong with my internet, I have spoken to my provider, as well as checking everything with my router, nothing is wrong, anything I can do to reduce my ping. I also play MW2 and CS, on CS my ping is stable as, doesnt increase on the servers I play on, just only crossfire..

P.S Dont give me the bull**** about going to a diff CF either.