IE 11 - Inori Aizawa
So I was reading an article on CNET and the staff at Microsoft is trying to do something different. Getting ready for IE 11 on Windows 7, they did this.
November 7th, Microsoft posted a new ad featuring Inori Aizawa, a feisty anime girl who battles robots with her trusty SmartScreen shield while wearing a Sailor Moon-esque outfit complete with the Windows logo on her skirt.
EDIT: QUOTE: Hey everyone! My name is Inori and you can think of me as a personification of Internet Explorer. When I was younger, I used to be a clumsy, slow, and awkward girl. However, just like the story of ugly duckling, people told me that I have really matured and changed over the years. I feel confident in my abilities now, and I'm eager to show you what I can do. Why don't you get to know me a little better?
There's even a Facebook page just for her:
So basically this anime girl is a personification of Internet Explorer. WHAT DO YOU GUYS THINK ABOUT CONVINCING PEOPLE TO SWITCH TO IE 11? (Some weird MARKETING that would had done better if it was targeted in Japan) (MICROSOFT MUST BE SO DESPERATE THAT THEY ARE GOING TO DO THIS ANIME/MANGA STYLE)
I use both Firefox 25 and IE 11, I might be using IE 11 more, if my laptop were touch screen. While the other browsers don't.
November 7th, Microsoft posted a new ad featuring Inori Aizawa, a feisty anime girl who battles robots with her trusty SmartScreen shield while wearing a Sailor Moon-esque outfit complete with the Windows logo on her skirt.
EDIT: QUOTE: Hey everyone! My name is Inori and you can think of me as a personification of Internet Explorer. When I was younger, I used to be a clumsy, slow, and awkward girl. However, just like the story of ugly duckling, people told me that I have really matured and changed over the years. I feel confident in my abilities now, and I'm eager to show you what I can do. Why don't you get to know me a little better?
There's even a Facebook page just for her:
So basically this anime girl is a personification of Internet Explorer. WHAT DO YOU GUYS THINK ABOUT CONVINCING PEOPLE TO SWITCH TO IE 11? (Some weird MARKETING that would had done better if it was targeted in Japan) (MICROSOFT MUST BE SO DESPERATE THAT THEY ARE GOING TO DO THIS ANIME/MANGA STYLE)
I use both Firefox 25 and IE 11, I might be using IE 11 more, if my laptop were touch screen. While the other browsers don't.
Comments
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saw the video it was kinda funny to see all the tools she used against the robots(malware)
btw Microsoft asia based ad team done it before using anime to promote products, it is not really new ya. It's aimed towards Asia and not really the western world it is just anime is getting pretty popular here too so it is easier picked up.
You can see the anime/product of MS here:
http://www.theverge.com/2013/11/7/5076356/microsoft-anime-character-photo-essay
theverge ewww ya ik bunch of based hipsters but only one I could found.
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